This is a brief sample of some of the layouts for the new Titeflex catalog. It was developed in an ongoing effort to bring the Titeflex brand to the level of sophistication that is equal to their product offerings and engineering capabilities.

Titeflex Aerospace’s proven reputation and successful track record of innovation and quality can be traced to the earliest days of the space age, with over 90 years experience in fluid transfer technology. Titeflex was the first to produce extruded PTFE hose in 1955 and began producing convoluted PTFE hose in 1965. Titeflex Aerospace’s heritage of rigid tube bending and coiling began in 1913 as Joseph A. Lewis & Company, Inc. and has evolved in all aspects of precision bending and tube fabrication to become the world leader in aerospace rigid tubes.

Titeflex Aerospace provides customers with complete fluid transfer solutions in flexible, rigid, or flex-rigid hybrid assemblies. Titeflex leads the world in steel braided and para-aramid flexible hose, in addition to producing complex rigid assemblies in various metals. Titeflex assemblies support commercial aircraft, military and space applications, air and land based turbines, fuel, hydraulics, lubrication, gases, and oxygen.

The Titeflex team provides innovative, advanced technology solutions for our global customers, and complies with the most stringent quality standards.

The Quabaug Corporation utilizes its clean trimmings of new rubber-soling product to develop QuaBoing®, the safest playground and landscape surfacing available for commercial and residential applications. This direct mail piece was created for climbing wall facilities. The top-down pov image is arresting and the use of color is electrifying. We wanted to capture the excitement and exhilaration of a climbing experience and introduce Quaboing as the perfect partner for any rock-wall installation.

QuaBoing Resilient Rubber Surfacing meets or exceeds these important industry and government standards:

Tiles: ASTM F1292-04 (Impact test)
Loose Surfacing: exceeds ASTM F1292-04 (test for maximum fall height)
Loose Surfacing: meets ASTM F963-03, paragraph 4.3.5 (ban on lead and heavy metals)

This is a spec poster series I developed for the 2010 New York Comic Con. The layouts feature three of Marvel Comics flagship characters positioned with choice images of New York City. The heros appear larger than life juxtaposed against one of the most famous cities in the world. The designs are accented with video gaming text, reminding the viewer that the convention is not only about comic books, but also has a strong electronic entertainment and pop-culture presence. The weathered technique of the posters was inspired by a recent visit to Manhattan and seeing the oversized bills posted on plywood construction barriers throughout the city.

Software: Adobe PhotoShop

This poster was designed for the upcoming Tegan and Sara show at the Orpheum in Boston. The concept for the piece was developed in support of their new album “Sainthood”. The two stars are juxtaposed in vector format against a photo of St. Catherine that I took back in 2005. The cosmic color scheme skews feminine, but married with the distressed tone of the poster, the piece remains gender-neutral. Heavy doses of Adobe PhotoShop were enhanced with a light sprinkle of Adobe Illustrator to create the poster. The hero font used is Telegraphico and the location was set in Mason.

Folk-rock duo Tegan and Sara first burst onto the Canadian music scene in 1998, when they earned the highest score in history at Calgary’s “Garage Warz” competition; their quick rise didn’t stop, for their melodic acoustics and charming stage personas led to a slew of dates with Sarah McLachlan’s Lilith Fair that same year and a record deal with Neil Young’s Vapor Records in April 2000. Natives of Calgary, these twin sisters transpired their music interests from the likings of their parents. Tegan and Sara began playing piano at age eight, and in their teens they were skanking around in their own punk bands. This Business of Art, which was produced by singer/songwriter Hawksley Workman, marked their debut in mid-2000, and a summer tour with Neil Young and the Pretenders followed in July. Two years later, Tegan and Sara released If It Was You, and So Jealous hit shelves in 2004. In 2007, Tegan sang backup on a song on new Sire labelmate Against Me!’s album New Wave, and the twins, who had by then moved far from the singer/songwriter mold and were more interested in exploring pop, punk, and indie rock, came out with the Christopher Walla (of Death Cab)-produced The Con. Working with Walla went well and the duo utilized his production skills on their next album as well. Sainthood was released in October of 2009. -MacKenzie Wilson www.allmusic.com

Electric Mayhem’s tour bus meets The Fast and the Furious. Academic Finance Corporation (AFC) used this 2008 Scion for street level visibility at several high school campuses. Creating graphics for the wrap was a welcome challenge. I used quick-reading text-speak to deliver the verbal message and explosive color and graphic movement to ensure the vehicle got noticed. This fun, moving billboard strengthened AFC’s brand with both students and guidance counselors each time it was parked on school grounds.

Software: Adobe Illustrator

This tee shirt design was created in response to a call for entries from Fuse TV. The assignment was to design a shirt for Serj Tankian’s latest solo album “Elect the Dead.” The album features themes of political, spiritual and environmental corruption. These themes are reflected in the design with the seemingly pure tree growing out of all sorts of chaos and carnage. The symmetrical layout serves to emphasize the hypocrisy detailed in the album’s thesis. The design was voted by the public at fuse.tv as a finalist to be personally judged by Serj Tankian.

Software: Adobe Illustrator

This piece was designed exclusively for a feature appearing in Uppercase Magazine. The concept was to retro-design a contemporary song into a classic looking album cover. This design features the iconic layout of Pink Floyd’s Dark Side of the Moon cover mashed with the 2001 White Stripes hit Fell in Love with a Girl. The centerpiece of the design was changed from the original prism into a heart to reflect the love aspect of the concept. The rainbow from the Floyd version was replaced with variants of red to hold true to Jack White’s three color concept focusing on black, white and red. Subtle distressing was added to the piece to give the feeling of an album that has been moved in and out of housing and listened to several times over the course of many years. Classically cool and perfectly punk.

Software: Adobe PhotoShop, Adobe Illustrator

Spencer Savings Bank placed a series of ads in a publication called Baystate Parent. The focus of the magazine is mothers (both working and stay-at-home) in central Massachusetts. I developed this campaign to position Spencer Savings Bank as a partner in aiding the mother with her everyday life struggles. Through the use of smart copy and feminine visuals, the ads connect with the target audience on several levels.

Software: Adobe PhotoShop, Adobe Illustrator

I designed this spec poster for the Raveonettes 2008 Boston show at the famous Paradise Rock Club. The Raveonettes feature a mysterious 1960′s pulp B-movie vibe throughout their catalog and are a favorite among today’s garage variety hipsters.

Software: Adobe PhotoShop, Adobe Illustrator

Air-lock approached us to redesign their main collateral piece with the caveat of having to use their existing catalog of images, some of which were close to 15 years old. The images, while kind of cool in their own right, needed to be refreshed with the use of a modern, hi-tech layout. Different Pantone grays were meticulously chosen as the anchor of the piece so the older photography would be able to stand vibrantly in the layout. Various monotone images of space were added and the layout was redeveloped to breath fresh life into a stale design.

Software: Adobe PhotoShop, Adobe Illustrator, Adobe InDesign

In 2004, Marshalls initiated a marketing thrust to the college age female demographic. When new stores were opening close to a college or university campus, Marshalls would target the female residents with direct mail, newspaper and billboard advertising. This is an example of a direct mail piece. The art features a sassy college student dressed in the Marshalls fashion of the day. I personally directed this photo shoot as well as wrote the headline copy. I positioned Marshalls with a welcoming wink to the prowess of the shopper.

Software: Adobe PhotoShop, QuarkXpress