This 10′ x 8′ booth was a total team effort. We were tasked with telling the Vibram story in a stationary backdrop for use in various trade shows. The challenge lies in the broad appeal and diverse audience the Vibram products are designed for. Typically not a bad problem to have, but rarely would the hunting/fishing, military, orthopedic, business dress, and industrial workwear markets, be together at the same show. We covered the diverse audience by creating a utilitarian story. The copy “Designed for Anywear” illustrates the point. Also fashion shots of Vibram soles for each industry were taken (example shown above), to aid the consumer in visualizing their appropriate end-use.

Software: Adobe PhotoShop, Adobe Illustrator