The Quabaug Corporation utilizes its clean trimmings of new rubber-soling product to develop QuaBoing®, the safest playground and landscape surfacing available for commercial and residential applications. This direct mail piece was created for climbing wall facilities. The top-down pov image is arresting and the use of color is electrifying. We wanted to capture the excitement and exhilaration of a climbing experience and introduce Quaboing as the perfect partner for any rock-wall installation.

QuaBoing Resilient Rubber Surfacing meets or exceeds these important industry and government standards:

Tiles: ASTM F1292-04 (Impact test)
Loose Surfacing: exceeds ASTM F1292-04 (test for maximum fall height)
Loose Surfacing: meets ASTM F963-03, paragraph 4.3.5 (ban on lead and heavy metals)

Electric Mayhem’s tour bus meets The Fast and the Furious. Academic Finance Corporation (AFC) used this 2008 Scion for street level visibility at several high school campuses. Creating graphics for the wrap was a welcome challenge. I used quick-reading text-speak to deliver the verbal message and explosive color and graphic movement to ensure the vehicle got noticed. This fun, moving billboard strengthened AFC’s brand with both students and guidance counselors each time it was parked on school grounds.

Software: Adobe Illustrator

This tee shirt design was created in response to a call for entries from Fuse TV. The assignment was to design a shirt for Serj Tankian’s latest solo album “Elect the Dead.” The album features themes of political, spiritual and environmental corruption. These themes are reflected in the design with the seemingly pure tree growing out of all sorts of chaos and carnage. The symmetrical layout serves to emphasize the hypocrisy detailed in the album’s thesis. The design was voted by the public at fuse.tv as a finalist to be personally judged by Serj Tankian.

Software: Adobe Illustrator

This piece was designed exclusively for a feature appearing in Uppercase Magazine. The concept was to retro-design a contemporary song into a classic looking album cover. This design features the iconic layout of Pink Floyd’s Dark Side of the Moon cover mashed with the 2001 White Stripes hit Fell in Love with a Girl. The centerpiece of the design was changed from the original prism into a heart to reflect the love aspect of the concept. The rainbow from the Floyd version was replaced with variants of red to hold true to Jack White’s three color concept focusing on black, white and red. Subtle distressing was added to the piece to give the feeling of an album that has been moved in and out of housing and listened to several times over the course of many years. Classically cool and perfectly punk.

Software: Adobe PhotoShop, Adobe Illustrator

Spencer Savings Bank placed a series of ads in a publication called Baystate Parent. The focus of the magazine is mothers (both working and stay-at-home) in central Massachusetts. I developed this campaign to position Spencer Savings Bank as a partner in aiding the mother with her everyday life struggles. Through the use of smart copy and feminine visuals, the ads connect with the target audience on several levels.

Software: Adobe PhotoShop, Adobe Illustrator

I designed this spec poster for the Raveonettes 2008 Boston show at the famous Paradise Rock Club. The Raveonettes feature a mysterious 1960′s pulp B-movie vibe throughout their catalog and are a favorite among today’s garage variety hipsters.

Software: Adobe PhotoShop, Adobe Illustrator

Air-lock approached us to redesign their main collateral piece with the caveat of having to use their existing catalog of images, some of which were close to 15 years old. The images, while kind of cool in their own right, needed to be refreshed with the use of a modern, hi-tech layout. Different Pantone grays were meticulously chosen as the anchor of the piece so the older photography would be able to stand vibrantly in the layout. Various monotone images of space were added and the layout was redeveloped to breath fresh life into a stale design.

Software: Adobe PhotoShop, Adobe Illustrator, Adobe InDesign