Air-lock approached us to redesign their main collateral piece with the caveat of having to use their existing catalog of images, some of which were close to 15 years old. The images, while kind of cool in their own right, needed to be refreshed with the use of a modern, hi-tech layout. Different Pantone grays were meticulously chosen as the anchor of the piece so the older photography would be able to stand vibrantly in the layout. Various monotone images of space were added and the layout was redeveloped to breath fresh life into a stale design.

Software: Adobe PhotoShop, Adobe Illustrator, Adobe InDesign

In 2004, Marshalls initiated a marketing thrust to the college age female demographic. When new stores were opening close to a college or university campus, Marshalls would target the female residents with direct mail, newspaper and billboard advertising. This is an example of a direct mail piece. The art features a sassy college student dressed in the Marshalls fashion of the day. I personally directed this photo shoot as well as wrote the headline copy. I positioned Marshalls with a welcoming wink to the prowess of the shopper.

Software: Adobe PhotoShop, QuarkXpress

This 10′ x 8′ booth was a total team effort. We were tasked with telling the Vibram story in a stationary backdrop for use in various trade shows. The challenge lies in the broad appeal and diverse audience the Vibram products are designed for. Typically not a bad problem to have, but rarely would the hunting/fishing, military, orthopedic, business dress, and industrial workwear markets, be together at the same show. We covered the diverse audience by creating a utilitarian story. The copy “Designed for Anywear” illustrates the point. Also fashion shots of Vibram soles for each industry were taken (example shown above), to aid the consumer in visualizing their appropriate end-use.

Software: Adobe PhotoShop, Adobe Illustrator