SPEED TV – Japanese Expansion Initiative
The semester’s project was to analyze the cultural dimensions of a foreign nation and bring an american product to market there. I enthusiastically harnessed my passion for auto racing and chose to construct a strategic marketing plan to bring SPEED TV to Japan. Please click here to read the report.

Note: This was an academic exercise completed by Thomas Wilk and submitted in partial fulfillment of the requirements for MSPC 3450 Global Marketing and Advertising, Clark University – College of Professional and Continuing Education. May 3, 2010. Certain assumptions have been made by the author in order to complete the exercise. The entire work is the sole opinion of the author and is in no way endorsed by SPEED TV, News Corporation, NASCAR, ESPN, J Sports, Mobilityland, Toyota Racing Development, Hideo Fukuyama, Joe Gibbs Racing or any other entity named in this report – Despite the fact that it’s AWESOME!

Spencer Savings Bank placed a series of ads in a publication called Baystate Parent. The focus of the magazine is mothers (both working and stay-at-home) in central Massachusetts. I developed this campaign to position Spencer Savings Bank as a partner in aiding the mother with her everyday life struggles. Through the use of smart copy and feminine visuals, the ads connect with the target audience on several levels.

Software: Adobe PhotoShop, Adobe Illustrator

In 2004, Marshalls initiated a marketing thrust to the college age female demographic. When new stores were opening close to a college or university campus, Marshalls would target the female residents with direct mail, newspaper and billboard advertising. This is an example of a direct mail piece. The art features a sassy college student dressed in the Marshalls fashion of the day. I personally directed this photo shoot as well as wrote the headline copy. I positioned Marshalls with a welcoming wink to the prowess of the shopper.

Software: Adobe PhotoShop, QuarkXpress