This is a brief sample of some of the layouts for the new Titeflex catalog. It was developed in an ongoing effort to bring the Titeflex brand to the level of sophistication that is equal to their product offerings and engineering capabilities.

Titeflex Aerospace’s proven reputation and successful track record of innovation and quality can be traced to the earliest days of the space age, with over 90 years experience in fluid transfer technology. Titeflex was the first to produce extruded PTFE hose in 1955 and began producing convoluted PTFE hose in 1965. Titeflex Aerospace’s heritage of rigid tube bending and coiling began in 1913 as Joseph A. Lewis & Company, Inc. and has evolved in all aspects of precision bending and tube fabrication to become the world leader in aerospace rigid tubes.

Titeflex Aerospace provides customers with complete fluid transfer solutions in flexible, rigid, or flex-rigid hybrid assemblies. Titeflex leads the world in steel braided and para-aramid flexible hose, in addition to producing complex rigid assemblies in various metals. Titeflex assemblies support commercial aircraft, military and space applications, air and land based turbines, fuel, hydraulics, lubrication, gases, and oxygen.

The Titeflex team provides innovative, advanced technology solutions for our global customers, and complies with the most stringent quality standards.

The Quabaug Corporation utilizes its clean trimmings of new rubber-soling product to develop QuaBoing®, the safest playground and landscape surfacing available for commercial and residential applications. This direct mail piece was created for climbing wall facilities. The top-down pov image is arresting and the use of color is electrifying. We wanted to capture the excitement and exhilaration of a climbing experience and introduce Quaboing as the perfect partner for any rock-wall installation.

QuaBoing Resilient Rubber Surfacing meets or exceeds these important industry and government standards:

Tiles: ASTM F1292-04 (Impact test)
Loose Surfacing: exceeds ASTM F1292-04 (test for maximum fall height)
Loose Surfacing: meets ASTM F963-03, paragraph 4.3.5 (ban on lead and heavy metals)

SPEED TV – Japanese Expansion Initiative
The semester’s project was to analyze the cultural dimensions of a foreign nation and bring an american product to market there. I enthusiastically harnessed my passion for auto racing and chose to construct a strategic marketing plan to bring SPEED TV to Japan. Please click here to read the report.

Note: This was an academic exercise completed by Thomas Wilk and submitted in partial fulfillment of the requirements for MSPC 3450 Global Marketing and Advertising, Clark University – College of Professional and Continuing Education. May 3, 2010. Certain assumptions have been made by the author in order to complete the exercise. The entire work is the sole opinion of the author and is in no way endorsed by SPEED TV, News Corporation, NASCAR, ESPN, J Sports, Mobilityland, Toyota Racing Development, Hideo Fukuyama, Joe Gibbs Racing or any other entity named in this report – Despite the fact that it’s AWESOME!

Air-lock approached us to redesign their main collateral piece with the caveat of having to use their existing catalog of images, some of which were close to 15 years old. The images, while kind of cool in their own right, needed to be refreshed with the use of a modern, hi-tech layout. Different Pantone grays were meticulously chosen as the anchor of the piece so the older photography would be able to stand vibrantly in the layout. Various monotone images of space were added and the layout was redeveloped to breath fresh life into a stale design.

Software: Adobe PhotoShop, Adobe Illustrator, Adobe InDesign

In 2004, Marshalls initiated a marketing thrust to the college age female demographic. When new stores were opening close to a college or university campus, Marshalls would target the female residents with direct mail, newspaper and billboard advertising. This is an example of a direct mail piece. The art features a sassy college student dressed in the Marshalls fashion of the day. I personally directed this photo shoot as well as wrote the headline copy. I positioned Marshalls with a welcoming wink to the prowess of the shopper.

Software: Adobe PhotoShop, QuarkXpress

This 10′ x 8′ booth was a total team effort. We were tasked with telling the Vibram story in a stationary backdrop for use in various trade shows. The challenge lies in the broad appeal and diverse audience the Vibram products are designed for. Typically not a bad problem to have, but rarely would the hunting/fishing, military, orthopedic, business dress, and industrial workwear markets, be together at the same show. We covered the diverse audience by creating a utilitarian story. The copy “Designed for Anywear” illustrates the point. Also fashion shots of Vibram soles for each industry were taken (example shown above), to aid the consumer in visualizing their appropriate end-use.

Software: Adobe PhotoShop, Adobe Illustrator